Lajea by Lanvin c1923

Launched in 1923, Lajéa by Lanvin emerged during a vibrant and transformative period in the fragrance industry. The early 1920s were characterized by an explosion of new and innovative perfumes as the industry expanded and modernized. This era saw the rise of more sophisticated and complex compositions, reflecting the cultural shifts of the time. As such, Lajéa was part of this broader trend, offering a fragrance that would have appealed to women seeking something fresh and distinct amidst the evolving olfactory landscape.

The choice of the name "Lajéa" is intriguing and multi-layered. "Lajéa" not only references a region in Brazil, but also cleverly incorporates the beginning of "La Jeanne," which ties back to Jeanne Lanvin, the founder of the house. This dual reference serves as both a geographical nod and a personal touch, linking the fragrance to Lanvin’s own legacy while evoking the exotic allure of distant lands.

In terms of its meaning, "Lajéa" is derived from Portuguese, where it refers to a specific region in Brazil. The name conjures images of lush landscapes and a sense of tropical elegance, blending the exotic with the sophisticated. Women of the time would have been drawn to the perfume's name for its evocative imagery and the promise of a scent that was both luxurious and mysterious.

The word "Lajéa" would likely be interpreted in relation to perfume as a symbol of sophistication and a hint of the exotic. It suggests a fragrance that is not just a scent, but an experience—one that transports the wearer to a distant and captivating place. For women in the 1920s, Lajéa would have represented a touch of adventure and an escape from the mundane, perfectly capturing the spirit of the era’s fascination with travel and the exotic.

Overall, Lajéa by Lanvin, created by Madame Marie Zede, was reflective of its time—aligning with trends of the period while also providing a unique and personal touch through its name and composition.

J'en Raffole by Lanvin c1925

J'en Raffole by Lanvin, launched in 1925, emerged during a vibrant and transformative period in the fragrance industry. The 1920s were marked by a shift towards more complex and daring fragrances, reflecting the exuberant spirit of the Roaring Twenties. As a floral fragrance for women, J'en Raffole aligned with the era’s fascination with sophisticated, elegant, and multi-layered scents, which were becoming increasingly popular.

In this context, J'en Raffole was part of a broader trend of luxurious and richly composed perfumes that sought to capture the essence of modern femininity. This period saw a move away from simpler floral compositions towards more intricate blends that included a mix of floral, spicy, and woody notes. J'en Raffole fits well within this trend, offering a scent profile that emphasized floral opulence while reflecting the era’s penchant for high sophistication.

The name J'en Raffole is French and translates to "I Am Crazy About It" or "I Adore It" in English. This name choice conveys a sense of passion and irresistible allure, perfectly capturing the intense affection and enthusiasm that the fragrance aimed to evoke. The use of such a name would resonate strongly with women of the time, who were embracing bold new expressions of personal style and sentiment.

The name J'en Raffole suggests a fragrance that is not only loved but also somewhat addictive, reflecting a deep, emotional connection with the scent. This would appeal to women seeking a perfume that represented their own refined tastes and luxurious sensibilities. The emotional resonance of the name, combined with its floral composition, would evoke images of romance, elegance, and the joyous indulgence of a new era of self-expression and glamour.

Vetyver by Lanvin c1964

Vétyver by Lanvin: launched in 1964. In USA by 1966. Also referred to as Vetyver de Lanvin.

Lanvin Perfume Ad c1958

from a 1958 John Plain Co publication.

Crescendo by Lanvin c1958

Crescendo by Lanvin: launched in 1958, but the name was trademarked in 1939 as the perfume reportedly took 20 years to be perfected by Andre Fraysse.

My Sin by Lanvin c1924

The design house of Lanvin was among the first to present a perfume as part of a collection. My Sin was created in 1924 and first sold and trademarked in Paris under the name Mon Péché by Lanvin.

"A perfume of enchantment - of enthrallment...My Sin holds enticing charm for the delights which are to come. Smart women are always fond of My Sin's complimentary chic..."

Cross Country c1925

Launched in 1925, Lanvin's "Cross Country" emerged in a vibrant era for fragrances, where the market was burgeoning with diverse and innovative scents. During the 1920s, the perfume industry was rich with the influence of Art Deco aesthetics and a growing fascination with exotic and daring combinations. The period saw a trend towards bold, memorable fragrances that could encapsulate the zeitgeist of modernity and sophistication.

"Cross Country" by Lanvin, created by Madame Marie Zéde, was distinctive within this context. The name itself, "Cross Country," evoked a sense of adventure and exploration, reflecting the expanding horizons of the 1920s when travel and global experiences were becoming increasingly accessible. Unlike many fragrances of the time that were named with French elegance or sophistication in mind, Lanvin's choice to use an English name marked a deliberate nod to the growing American market and international audience. This choice not only broadened the perfume's appeal but also aligned with the era's increasing cultural exchange.

The phrase "Cross Country" suggests a journey or voyage across diverse landscapes, which could be interpreted as a metaphor for the fragrance's ability to evoke different facets of a woman's personality or mood. This name might have resonated with women of the time as a symbol of freedom and the spirit of adventure, mirroring their own aspirations for new experiences and exploration. It also invoked images of scenic travels and the thrill of discovering new places, aligning with the modern, adventurous ethos of the 1920s.

In the realm of perfume, "Cross Country" would have been seen as a fragrance that encapsulated the dynamic spirit of the age—bold, versatile, and in tune with the expanding global influences of the time. It would have appealed to women seeking a scent that was both sophisticated and evocative of a broader world, resonating with the era's fascination with travel and cultural discovery.

Lanvin Perfume Tester Racks

Lanvin Perfumes Shown in a 1947 Ad

Ads for Arpege, My Sin and Scandal

Géranium D'Espagne by Lanvin c1925

In 1925, when Géranium D'Espagne was launched, the world of perfumery was flourishing with innovation and creativity. The Roaring Twenties, characterized by economic prosperity, cultural dynamism, and a break from traditional norms, provided fertile ground for the creation of new and daring fragrances. This era saw the emergence of perfumes that were bolder and more complex, reflecting the liberated spirit of the time. Houses like Chanel, with its groundbreaking No. 5, and Guerlain, with its opulent Shalimar, were setting trends with their sophisticated compositions.

Géranium D'Espagne entered this vibrant market with its fresh, spicy floral profile. It stood out with dominant notes of geranium and rose, offering a unique blend of floral freshness and spicy warmth. While many fragrances of the time were exploring the realms of aldehydes and exotic oriental notes, Géranium D'Espagne embraced a more botanical and naturalistic approach, celebrating the essence of its key floral ingredients.

The name Géranium D'Espagne is French, translating to "Geranium of Spain" in English. This name choice reflects a sense of exoticism and romanticism associated with Spain, a country known for its vibrant culture, rich history, and beautiful landscapes. By naming the perfume after Spanish geraniums, Parfums Lanvin likely aimed to evoke the warm, sunny climate of Spain, with its picturesque gardens and aromatic plants.

The use of "D'Espagne" (of Spain) imbues the fragrance with a sense of place and origin, suggesting a connection to the natural beauty and traditional floral scents of Spain. This choice would appeal to women seeking a touch of the exotic and the allure of far-off places, resonating with the wanderlust and adventurous spirit of the 1920s.

Vintage 1950s-1960s Lanvin Perfume Tester Display Rack

Vintage 1950s-1960s Lanvin perfume tester counter display rack, made up of black Lucite. Glass bottles held Pretexte, My Sin and Arpege.

Photo from ebay seller requester20

Lanvin Arpege Atomizers

Lanvin Arpege Atomizer Ad c1978

Lanvin Arpege Atomizer Ad c1982

Lanvin Bottles Ad c1977

This ad is from 1977 and shows the bottle shape and label style of the 1970s.

Lanvin ad 1943

Scandal by Lanvin c1931

Scandal by Lanvin, launched in 1931, emerged during a dynamic period in the perfume industry. This era saw the rise of bold, complex fragrances that reflected the changing social and cultural landscapes. The 1920s and early 1930s were marked by the aftermath of World War I, the rise of the Art Deco movement, and a burgeoning sense of modernity and freedom. Perfumes of this time, such as Chanel No. 5 (1921) and Guerlain's Shalimar (1925), often pushed the boundaries of traditional perfumery with innovative compositions and daring names.

Scandal, classified as a spicy, leather chypre fragrance, distinguished itself with its rich, mossy sandalwood base. While many fragrances of the time embraced floral and aldehydic notes, Scandal's bold combination of spice, leather, and chypre elements set it apart. The fragrance was both luxurious and provocative, capturing the spirit of an era that celebrated both opulence and rebellion. The inclusion of leather notes, in particular, added a daring, sensual edge that resonated with the increasingly liberated and adventurous women of the early 1930s.

The choice of the name "Scandal" by Parfums Lanvin was a masterstroke in marketing and branding. The word "scandal" itself, derived from the Latin "scandalum," meaning a cause of offense or stumbling block, immediately evokes notions of controversy, intrigue, and allure. In the context of a perfume, "Scandal" suggested a fragrance that was unapologetically bold and captivating, designed to turn heads and provoke strong reactions. The name implied a break from convention, an invitation to embrace one's inner audacity and charm.

Women in the 1930s, navigating a world that was increasingly modern and dynamic, would likely have been drawn to the daring promise of a perfume named Scandal. This was a time when women were becoming more independent, exploring new social freedoms, and challenging traditional norms. Scandal, with its rich, spicy, and leather notes, would have been perceived as a symbol of empowerment and sophistication. It offered an olfactory expression of confidence and allure, perfect for the modern woman who was unafraid to make a statement.