Vetyver by Lanvin c1964

Vétyver by Lanvin: launched in 1964. In USA by 1966. Also referred to as Vetyver de Lanvin.

Géranium D'Espagne by Lanvin c1925

In 1925, when Géranium D'Espagne was launched, the world of perfumery was flourishing with innovation and creativity. The Roaring Twenties, characterized by economic prosperity, cultural dynamism, and a break from traditional norms, provided fertile ground for the creation of new and daring fragrances. This era saw the emergence of perfumes that were bolder and more complex, reflecting the liberated spirit of the time. Houses like Chanel, with its groundbreaking No. 5, and Guerlain, with its opulent Shalimar, were setting trends with their sophisticated compositions.

Géranium D'Espagne entered this vibrant market with its fresh, spicy floral profile. It stood out with dominant notes of geranium and rose, offering a unique blend of floral freshness and spicy warmth. While many fragrances of the time were exploring the realms of aldehydes and exotic oriental notes, Géranium D'Espagne embraced a more botanical and naturalistic approach, celebrating the essence of its key floral ingredients.

The name Géranium D'Espagne is French, translating to "Geranium of Spain" in English. This name choice reflects a sense of exoticism and romanticism associated with Spain, a country known for its vibrant culture, rich history, and beautiful landscapes. By naming the perfume after Spanish geraniums, Parfums Lanvin likely aimed to evoke the warm, sunny climate of Spain, with its picturesque gardens and aromatic plants.

The use of "D'Espagne" (of Spain) imbues the fragrance with a sense of place and origin, suggesting a connection to the natural beauty and traditional floral scents of Spain. This choice would appeal to women seeking a touch of the exotic and the allure of far-off places, resonating with the wanderlust and adventurous spirit of the 1920s.

L'Ame Perdue by Lanvin c1928

Launched in 1928, L’Ame Perdue by Lanvin arrived during a period of intense experimentation and change in the fragrance industry. The late 1920s was a time when perfume houses were actively exploring new scent profiles and marketing strategies, reflecting broader cultural shifts and the growing influence of international trends. Fragrances during this era often drew on themes of mystery and exoticism, aligning with the decade's fascination with the enigmatic and the opulent.  

L’Ame Perdue, which translates from French to "The Lost Soul," fits within these trends by offering a name imbued with emotional and philosophical depth. The name evokes a sense of melancholy and introspection, suggesting a fragrance that is both haunting and profound. This choice aligns with the period's penchant for names that conveyed a narrative or emotional resonance, distinguishing the perfume from more straightforward or commercial names.

In the context of its market, L’Ame Perdue would have resonated with women seeking a scent that reflected the deeper, more introspective qualities of the time. The name suggests an allure of lost or forgotten beauty, which would have appealed to those who appreciated the romance and drama associated with early 20th-century luxury. Women might have been drawn to this fragrance for its evocative and slightly mysterious connotations, which fit well with the broader trends of embracing complexity and emotional depth in personal scents.

The interpretation of "L’Ame Perdue" in relation to perfume would have likely emphasized the emotional journey and evocative qualities of the scent. It suggests a fragrance that is not merely a cosmetic product but a vessel for a deeper, more personal experience. The name, with its connotations of lost beauty and introspection, would enhance the perfume's appeal as a sophisticated and emotionally resonant choice, appealing to those who sought more than just a pleasant scent but an expression of their inner world.