Note: Please understand that this website is not affiliated with the Lanvin company in any way, it is only a reference page for collectors and those who have enjoyed the Lanvin fragrances.


The goal of this website is to show the present owners of the Lanvin company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Friday, May 31, 2013

Rumeur by Lanvin c1934

Rumeur by Lanvin: launched in 1934. Created by André Fraysse. Intended primarily for furs.




Fragrance Composition:



So what does it smell like? It is classified as a tangy, fruity, spicy chypre fragrance for women.

"Rumeur smells of the fragrant forest, the orchards under the sun and the oriental flowers. It is a perfume which charms and which holds back. Perfume for the evening; it will especially appeal to brunettes it envelops in a secret."
  • Top notes: aldehydes, bergamot, peach, plum, cyclamen
  • Heart notes: iris, gardenia, nutmeg, cardamom, cloves, rose, Grasse jasmine
  • Base notes:  resins, green leaves, civet, tobacco, vanilla, leather, patchouli, Mysore sandalwood, oakmoss, vetiver

Stage, 1935:
"There are certain perfumes especially made for furs. (Most perfume, you know, is supposed to leave a sour odor on fur after the first fragrance is gone.) Look at — and smell ! — Lanvin's Rumeur, intended primarily for furs; it is a vivacious kind."

Vogue, 1936:
"Rumeur de Lanvin, noon, aroma that envelops the lasting flavor of summer in a golden scarf, the juice of flowers that are already honey."


Le Petit Parisien : journal quotidien du soir, 1941:
"The evocative smell of leather, revealed by Scandal, confers an exotic appeal that encourages travel and daydreaming, while Rumeur, with resin scents, reveals iris and jasmine, which captivate and retain like a marvelous horizon."



L'Amour de l'art, 1950:
"Rumeur by Lanvin: Like a distant noise, it brings the rumor of your elegance. A perfume of smiles and luck, it unites oriental flowers with iris and jasmine. It seems that East meets West ally for the triumph of this potion."



Bottles:

c1940s-1960s, photo by ebay seller money*honey

c1930s-1960s. Photo from ebay



c1970s, photo by ebay seller jajezus


c1960s-1970s, photo by ebay seller perfumepanache



Fate of the Fragrance:


Discontinued around 1971.

Rumeur was reformulated by Francis Kurkdjian and relaunched in 2006. It is quite different from the original.
  • Top notes: magnolia, aldehydes
  • Heart notes: rose, jasmine, lily of the valley, mock orange, plum
  • Base: patchouli, musk, amber

Rumeur Lanvin for women



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