Cross Country c1925

Launched in 1925, Lanvin's "Cross Country" emerged in a vibrant era for fragrances, where the market was burgeoning with diverse and innovative scents. During the 1920s, the perfume industry was rich with the influence of Art Deco aesthetics and a growing fascination with exotic and daring combinations. The period saw a trend towards bold, memorable fragrances that could encapsulate the zeitgeist of modernity and sophistication.

"Cross Country" by Lanvin, created by Madame Marie Zéde, was distinctive within this context. The name itself, "Cross Country," evoked a sense of adventure and exploration, reflecting the expanding horizons of the 1920s when travel and global experiences were becoming increasingly accessible. Unlike many fragrances of the time that were named with French elegance or sophistication in mind, Lanvin's choice to use an English name marked a deliberate nod to the growing American market and international audience. This choice not only broadened the perfume's appeal but also aligned with the era's increasing cultural exchange.

The phrase "Cross Country" suggests a journey or voyage across diverse landscapes, which could be interpreted as a metaphor for the fragrance's ability to evoke different facets of a woman's personality or mood. This name might have resonated with women of the time as a symbol of freedom and the spirit of adventure, mirroring their own aspirations for new experiences and exploration. It also invoked images of scenic travels and the thrill of discovering new places, aligning with the modern, adventurous ethos of the 1920s.

In the realm of perfume, "Cross Country" would have been seen as a fragrance that encapsulated the dynamic spirit of the age—bold, versatile, and in tune with the expanding global influences of the time. It would have appealed to women seeking a scent that was both sophisticated and evocative of a broader world, resonating with the era's fascination with travel and cultural discovery.

Fragrance Composition:

Without published notes on "Cross Country", it’s challenging to provide a precise description of its scent. However, given its name and the era in which it was released, one can make an educated guess about its composition. The 1920s saw a surge in fragrances that were both elegant and practical, often reflecting the active and dynamic lifestyles of the time.

Given the name "Cross Country", it is plausible that the fragrance was designed with an invigorating, fresh profile that would complement an active lifestyle, potentially including outdoor sports or travel. Chypre fragrances, known for their earthy, woody bases, would align well with this idea. They typically feature a blend of citrus top notes, a floral heart, and a rich, mossy base—elements that could evoke the freshness of nature and the vitality associated with outdoor activities.

One might imagine "Cross Country" beginning with crisp, refreshing top notes of citrus, perhaps lemon or bergamot, to invigorate the senses. The heart could include a blend of flowers, possibly rose or jasmine, lending a touch of elegance and femininity while maintaining a sense of freshness. Finally, the base might feature classic chypre elements such as oakmoss and patchouli, providing a grounding, earthy foundation that evokes the natural world and complements the fragrance's suitability for active use.

In essence, "Cross Country" was likely crafted to be a versatile, energizing scent that could seamlessly transition from outdoor pursuits to social settings, reflecting the spirit of the 1920s' dynamic lifestyle and Lanvin's innovative approach to fragrance design.

Bottles:

Fate of the Fragrance:

Cross Country by Lanvin, despite its intriguing concept and alignment with the active lifestyle of the 1920s, was eventually discontinued. The exact date of discontinuation is not well-documented, leaving a gap in its historical record. However, given the evolution of fragrance trends and Lanvin's shifting focus in the ensuing decades, it is likely that Cross Country fell out of favor as newer fragrances emerged and the brand's offerings evolved. Its discontinuation reflects the often transient nature of perfume lines, where market preferences and brand strategies dictate the longevity of each scent.