Launched in 1925, Lanvin's "Cross Country" emerged in a vibrant era for fragrances, where the market was burgeoning with diverse and innovative scents. During the 1920s, the perfume industry was rich with the influence of Art Deco aesthetics and a growing fascination with exotic and daring combinations. The period saw a trend towards bold, memorable fragrances that could encapsulate the zeitgeist of modernity and sophistication.
"Cross Country" by Lanvin, created by Madame Marie Zéde, was distinctive within this context. The name itself, "Cross Country," evoked a sense of adventure and exploration, reflecting the expanding horizons of the 1920s when travel and global experiences were becoming increasingly accessible. Unlike many fragrances of the time that were named with French elegance or sophistication in mind, Lanvin's choice to use an English name marked a deliberate nod to the growing American market and international audience. This choice not only broadened the perfume's appeal but also aligned with the era's increasing cultural exchange.
The phrase "Cross Country" suggests a journey or voyage across diverse landscapes, which could be interpreted as a metaphor for the fragrance's ability to evoke different facets of a woman's personality or mood. This name might have resonated with women of the time as a symbol of freedom and the spirit of adventure, mirroring their own aspirations for new experiences and exploration. It also invoked images of scenic travels and the thrill of discovering new places, aligning with the modern, adventurous ethos of the 1920s.
In the realm of perfume, "Cross Country" would have been seen as a fragrance that encapsulated the dynamic spirit of the age—bold, versatile, and in tune with the expanding global influences of the time. It would have appealed to women seeking a scent that was both sophisticated and evocative of a broader world, resonating with the era's fascination with travel and cultural discovery.
