Comme-Çi, Comme-Ça by Lanvin, launched in 1924, was crafted by Madame Marie Zede during a time when the fragrance market was embracing modernity and sophistication. The 1920s were characterized by a flourishing of new ideas and expressions in fashion and fragrance, reflecting a cultural shift towards a more dynamic and stylish way of living.
The name "Comme-Çi, Comme-Ça," which translates from French to "So-So" or "This and That," captures a sense of effortless charm and balanced elegance. It suggests a fragrance that strikes a harmonious middle ground—neither too bold nor too subtle. This playful and somewhat ambivalent name would have appealed to women seeking a perfume that could seamlessly fit into various aspects of their daily lives while still offering a touch of sophistication.
The choice of this name aligns with the 1920s trend of using whimsical and evocative language in fragrance branding. It reflects the era's fascination with modern, stylish lifestyles, suggesting a scent that is both refined and adaptable. Women responding to Comme-Çi, Comme-Ça might have been drawn to its versatile nature, seeing it as a fragrance that complements a variety of occasions with ease and grace.
Overall, Comme-Çi, Comme-Ça represents a blend of elegance and practicality, embodying the spirit of the time with a name that evokes a sense of casual sophistication and effortless style.
