Launched in 1926, Pétales Froissés by Lanvin emerged during a fascinating period in the fragrance industry. The mid-1920s were marked by an exploration of both opulence and sophistication in perfumery. As the Jazz Age flourished, fragrances began to reflect the vibrant and luxurious spirit of the time. This era saw an increased interest in both floral and exotic notes, often blending them with intricate compositions to appeal to the tastes of a dynamic society.
Pétales Froissés, which translates from French to "Crushed Petals," fits into this context with its evocative and poetic name. The term "pétales froissés" conjures the image of delicate flower petals gently crushed, suggesting a soft, nuanced floral experience. The choice of name reflects a romantic and somewhat wistful aesthetic, aligning with the era’s penchant for poetic and evocative imagery in perfume branding.
The name Pétales Froissés would have appealed to women of the 1920s by evoking imagery of a garden in bloom, where the subtle scent of crushed flowers creates a sense of gentle nostalgia and natural beauty. The name suggests a fragrance that is tender and sophisticated, embodying a sense of refined elegance that aligns with the luxurious and sometimes avant-garde trends of the period.
In the broader context of the time, Pétales Froissés was not unique but rather a part of a growing trend towards intricate and layered floral fragrances. It was a response to the era’s fascination with creating scents that conveyed both elegance and emotional depth. The perfume’s name and its implied fragrance would have appealed to women seeking a scent that reflected both their personal sophistication and the romantic spirit of the Roaring Twenties.
Created by André Fraysse, Pétales Froissés aligns with Lanvin’s tradition of crafting fragrances that are both evocative and artistically inspired, contributing to the brand's rich legacy in the perfume industry.
