Launched in 1923, Lajéa by Lanvin emerged during a vibrant and transformative period in the fragrance industry. The early 1920s were characterized by an explosion of new and innovative perfumes as the industry expanded and modernized. This era saw the rise of more sophisticated and complex compositions, reflecting the cultural shifts of the time. As such, Lajéa was part of this broader trend, offering a fragrance that would have appealed to women seeking something fresh and distinct amidst the evolving olfactory landscape.
The choice of the name "Lajéa" is intriguing and multi-layered. "Lajéa" not only references a region in Brazil, but also cleverly incorporates the beginning of "La Jeanne," which ties back to Jeanne Lanvin, the founder of the house. This dual reference serves as both a geographical nod and a personal touch, linking the fragrance to Lanvin’s own legacy while evoking the exotic allure of distant lands.
In terms of its meaning, "Lajéa" is derived from Portuguese, where it refers to a specific region in Brazil. The name conjures images of lush landscapes and a sense of tropical elegance, blending the exotic with the sophisticated. Women of the time would have been drawn to the perfume's name for its evocative imagery and the promise of a scent that was both luxurious and mysterious.
The word "Lajéa" would likely be interpreted in relation to perfume as a symbol of sophistication and a hint of the exotic. It suggests a fragrance that is not just a scent, but an experience—one that transports the wearer to a distant and captivating place. For women in the 1920s, Lajéa would have represented a touch of adventure and an escape from the mundane, perfectly capturing the spirit of the era’s fascination with travel and the exotic.
Overall, Lajéa by Lanvin, created by Madame Marie Zede, was reflective of its time—aligning with trends of the period while also providing a unique and personal touch through its name and composition.
