Scandal by Lanvin c1931

Scandal by Lanvin, launched in 1931, emerged during a dynamic period in the perfume industry. This era saw the rise of bold, complex fragrances that reflected the changing social and cultural landscapes. The 1920s and early 1930s were marked by the aftermath of World War I, the rise of the Art Deco movement, and a burgeoning sense of modernity and freedom. Perfumes of this time, such as Chanel No. 5 (1921) and Guerlain's Shalimar (1925), often pushed the boundaries of traditional perfumery with innovative compositions and daring names.

Scandal, classified as a spicy, leather chypre fragrance, distinguished itself with its rich, mossy sandalwood base. While many fragrances of the time embraced floral and aldehydic notes, Scandal's bold combination of spice, leather, and chypre elements set it apart. The fragrance was both luxurious and provocative, capturing the spirit of an era that celebrated both opulence and rebellion. The inclusion of leather notes, in particular, added a daring, sensual edge that resonated with the increasingly liberated and adventurous women of the early 1930s.

The choice of the name "Scandal" by Parfums Lanvin was a masterstroke in marketing and branding. The word "scandal" itself, derived from the Latin "scandalum," meaning a cause of offense or stumbling block, immediately evokes notions of controversy, intrigue, and allure. In the context of a perfume, "Scandal" suggested a fragrance that was unapologetically bold and captivating, designed to turn heads and provoke strong reactions. The name implied a break from convention, an invitation to embrace one's inner audacity and charm.

Women in the 1930s, navigating a world that was increasingly modern and dynamic, would likely have been drawn to the daring promise of a perfume named Scandal. This was a time when women were becoming more independent, exploring new social freedoms, and challenging traditional norms. Scandal, with its rich, spicy, and leather notes, would have been perceived as a symbol of empowerment and sophistication. It offered an olfactory expression of confidence and allure, perfect for the modern woman who was unafraid to make a statement.

Pretexte by Lanvin c1937

Pretexte by Lanvin was launched in 1937, a time when the perfume industry was experiencing significant innovation and change. The 1930s were marked by economic recovery following the Great Depression, leading to a resurgence in luxury goods, including fragrances. Perfume houses were experimenting with more complex and sophisticated compositions, often combining floral and chypre notes to create multifaceted scents.

Pretexte was unique in its classification as an ambery floral chypre fragrance for women, blending the timeless bouquet of jasmine and roses with a chypre base that included fresh greens and warm, precious woody notes. This composition offered a harmonious balance between the floral and earthy elements, appealing to women seeking both elegance and a touch of opulence in their perfumes.

Parfums Lanvin chose the name "Pretexte" for its evocative and intriguing nature. "Pretexte" is a French word meaning "pretext" or "excuse." This name suggests a fragrance that provides an excuse or a reason for indulgence, inviting women to embrace moments of luxury and sophistication.